Hue
Type
Branding/Exhibition
Year
2024
Hue is a wine company with fun vivid colors, handpainted illustrations, and unique imagery. This is an extremely fruit-based drink, providing a tasty wine to enjoy at any time, whether a wine lover or not. The alcohol content isn’t high, providing a drink for any time whether alone watching TV or socially with friends. Enjoy the natural-tasting fruit notes such as peach, apple, and strawberry. Having something with a handmade painting on the front, with fun colors is extremely eye-catching! Paired with this brand's lively logo, this brings in a completely new audience that wouldn’t normally buy wine.
These typefaces really showcase the creative side of Hues’ identity, while having a classy and clean partner to pair with. Both these fronts are used all over Hue and its’ brand; ranging from both logos, posters, and packaging.